30 St Mary's Axe - The Gherkin Project: Media briefings, at The Gherkin
Client: Multiple clients
At Interaction, our strong and enduring media relationships enable us to bring media representatives and client companies together to create a forum for exploring newsworthy topics. Our unique approach to organising these events generates high attendance and excellent feedback from journalists, experts and clients alike.
One such briefing involving national medical and consumer media at The Gherkin saw expert clinicians, senior client personnel and specialist journalists assembled to discuss newly released guidance from the National Institute for Health and Clinical Excellence (NICE). This meeting provided the media with opportunities to interrogate medical experts about complex clinical issues, and our clients benefited from extensive media coverage in consumer, primary care, pharmacy and specialist titles.
Client: Multiple clients
At Interaction, our strong and enduring media relationships enable us to bring media representatives and client companies together to create a forum for exploring newsworthy topics. Our unique approach to organising these events generates high attendance and excellent feedback from journalists, experts and clients alike.
One such briefing involving national medical and consumer media at The Gherkin saw expert clinicians, senior client personnel and specialist journalists assembled to discuss newly released guidance from the National Institute for Health and Clinical Excellence (NICE). This meeting provided the media with opportunities to interrogate medical experts about complex clinical issues, and our clients benefited from extensive media coverage in consumer, primary care, pharmacy and specialist titles.