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Evolution of Takeda-ism branding
Project: Corporate health communications
Client: Takeda UK


Bringing values to life
Takeda UK challenged Interaction to bring their company values to life and give their employees, customers and other stakeholders a deeper understanding of what they stand for.

Interaction worked with the company’s UK team to develop an overall creative concept in line with global strategy. The final concept, Takeda-ism, visualised the five core Takeda values through a range of engagingly eye-catching internal and external corporate materials. “We were impressed with the concepts and materials Interaction developed,” said the company’s Corporate Communications Manager, “and they continue to bring creativity to our corporate branding materials.”