Sculptra Invite Project: Brand development
Client: sanofi-aventis
Strategy Meeting at Tate Modern
Tasked to raise the profile of a natural collagen stimulation treatment from sanofi-aventis, Interaction devised a fully integrated PR campaign based on developing a specialist website for both patients and healthcare professionals (www.sculptra.co.uk) and hosting a major meeting at Tate Modern.
Featuring internationally renowned speakers from clinics in California and Geneva, a senior NHS consultant and a Harley Street surgeon, Sculptra® Dermatological Implications in Skeletal Ageing was attended by leading practitioners of aesthetic medicine, and succeeded in transforming the product’s brand image by positioning it at the forefront of new techniques in aesthetic medicine.
By aggressively managing media relations to maximise exposure from the event, Interaction created a springboard for other marketing and sales initiatives for the brand.
Client: sanofi-aventis
Strategy Meeting at Tate Modern
Tasked to raise the profile of a natural collagen stimulation treatment from sanofi-aventis, Interaction devised a fully integrated PR campaign based on developing a specialist website for both patients and healthcare professionals (www.sculptra.co.uk) and hosting a major meeting at Tate Modern.
Featuring internationally renowned speakers from clinics in California and Geneva, a senior NHS consultant and a Harley Street surgeon, Sculptra® Dermatological Implications in Skeletal Ageing was attended by leading practitioners of aesthetic medicine, and succeeded in transforming the product’s brand image by positioning it at the forefront of new techniques in aesthetic medicine.
By aggressively managing media relations to maximise exposure from the event, Interaction created a springboard for other marketing and sales initiatives for the brand.