Interaction - The number 1 choice for all your marketing and PR requirements

Interaction has considerable market, therapy and product experience gained from working with world leading companies and brands including:

Interaction's MD Karen Rowe is an elected lay representative for a local PCT; a lay assessor for the GMS contract; and a member of the PbC (Practice based Commissioning) committee, which we feel are all essential to understand, in order to effectively market products. We also have close relationships with PEC, clinical governance managers and pharmaceutical advisers which has enabled Interaction to develop many unique healthcare and patient programmes involving various stakeholder groups.

Current areas of specialism

•	Women’s Health	•	Family Planning
•	Oncology	•	Allergy
•	Hormone Replacement Therapy	•	Premenstrual Syndrome
•	Cardiology	•	Gastroenterology
•	Surgery	•	Diabetes
•	Urology	•	NHS Issues

Previous experience

•	Vaccines	•	Infant Nutrition
•	Anti-infectives	•	OTC Home Testing
•	Antibiotics	•	Respiratory
•	Bio-security	•	Dermatology
•	CNS	•	Wound Management
•	Immunoglobulins	•	Analgesics

At Interaction we specialise in building reputation, influencing behaviour, managing perception and earning understanding. We help our clients make the right strategic decisions enabling them to maximise new business and revenue opportunities.

Due to the diverse and ever changing nature of the healthcare market our experience and expertise is extensive and includes:

	•	Media campaigns
	•	Issues management and containment strategies
	•	National communication/education programmes
	•	Communication/education materials
	•	Scientific symposia/international conferences, AGMs and exhibitions
	•	Opinion leader liaison
	•	Charity and patient advocacy group (PAG) liaison
	•	Stakeholder mapping
	•	Accredited education and training programmes
	•	Brochures/mailers
	•	Videos/audio tapes/CD-ROMs/DVDs
	•	Government lobbying
	•	Website development and management
	•	Roadshows/promotions
	•	Pre-launch strategy development
	•	Company launches, mergers and corporate positioning
	•	Strategic research programmes
	•	NHS liaison
	•	International and European simultaneous launch programmes
	•	Slide kits

Education is an art based on understanding, conviction and a passion to communicate. With today's market – the proliferation of therapies, the demands being made on healthcare professionals, and patient empowerment – educating the market has never been more important.